The title of the post is a new blogpost by Abhijit Bhaduri . He asks the big question -
Why are CEOs/ CMOs not present on Social Media ?
Read out the full article here
My 2 cents -
Abhijit, I am glad you wrote this article. High time that CXOs onboard the Social media flight as you aptly mentioned concept of Leadership is evolving. Leaders like yourself who walk the talk are perfect role models when it comes to Social Media Adoption. Some would take to the new medium as fish to water . The authentic ones are out there, participating & shaping up conversations about their Brand . While others (risk averse) are still mulling over pros & cons , they may require Coaching & Handholding. I discovered an article which would interest you, it represents an interesting picture of engaged CEOs on Social Media .
Ranking of the Top 60 CEOs on Social Media
why are CEOs/CMOs not present on social media channels
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