I met a Startup CEO few months ago and she agreed that most pressing challenge for her startup at high growth phase is finding and hiring the right people. Rightly so.
People can make or break an organization.
Then she asked - What do you do in Employer Branding ?
Employer Branding is distinct from Recruitment Marketing. More often than not we use both these terms inter exchangeably.
Employer Branding can’t be one person responsibility in an organization. So no one person owns Employer Brand. Employer Brand is how employer & employees communicate your Employer Value Proposition to the prospective candidates.
The Employer Value Proposition (EVP) is the core of your employer brand that defines its positioning and strategic direction. An effective Employer Value Proposition should reflect the external demands, your competition, the internal reality and the strategic context of your company - Universum
Employer Branding involves aspect of HR & Marketing and Communications . Culture which is the key and binds different themes all together.
Recruitment Marketing is all about candidate attraction and making your employer look good on social media . Now can you make your employer look good on glass door if managers treat your employees poorly ? Od course , No ! Thats where employer branding comes in .
Employer Branding is about authentic storytelling. There could be as many platforms which employer can choose to leverage to indulge in storytelling.
When employers go and do campus hiring, that’s when they are doing storytelling to tell stories about their brand and why a IIM Candidate should join their organisation compared to its competitor.
Hiring for culture fit is of paramount importance because hiring for culture fit is a trend. Hiring for culture add is yet to be taken off, though some large and progressive companies who believe in value of diversity hire for culture add as well .
Do you have a distinct EVP which separates you from rest of competition ?
Are your hiring managers aligned to EVP ?
EVP is like product which recruiters and hiring managers sell to prospective candidates .
Is your hiring process free of conscious biases ?
Is your hiring process timely ?
Is offer to onboard ratio high ?
What about Cost per hire ? Is it too high ?
If not , then you might need to hire the services of Employer Branding Consultant to look at Hiring processes effectively , get the audit done, Coach your recruitment teams and come up with better hiring strategies .
if you are in charge of HR , Marketing, CEO of a Startup or SME, Should you need to get on a 30 min free Consultation call , please feel free to drop in a mail to ruchibhatia23@gmail.com or contact on twitter https://twitter.com/EmpBrandIndia.
My LinkedIn Profile - https://www.linkedin.com/in/ruchibhatia23/
Look at the services offered by HRGurukul
My LinkedIn Profile - https://www.linkedin.com/in/ruchibhatia23/
Look at the services offered by HRGurukul
