Employer Branding

Today  I had an opportunity to attend webinar  on Employer Branding during  HR Conclave 2014 organized by ET  .

Special Address 5: Leveraging Employer branding to be an Employer of Choice and attract passive candidates
Naveen Narayanan, Global Head-Talent Acquisition, HCL Technologies made very interesting and relevant points wrt Employer Branding and how to leverage Social Media for Recruitment. 

I immediately followed him on twitter after listening to his talk .

 

Key points and insights  captured  

People use Social as Job boards

Social is a way to engage with Passive candidates

Employer branding influences passive candidates

Branding internally as important  and branding externally

Branding to internal employees so that they talk to their external networks eg through Linkedin

Is your Recruiting  information accessible on mobile ?

Let employees influence passive candidates through employer branding

You are curator of information today

People are talking amongst each other

You can only watch that space and curate that space

Campaign on Twitter – activity for 3 -4 weeks

5 jobs, mentoring also done on twitter to engage  passive candidate

Passive candidates suddenly becomes active when approached through social media, non conventional means eg twitter

Interacting directly with global candidates , trending on twitter , 25k followers, 25 publications wrote about the campaign and event which otherwise would have costed many more dollars , now that much publicity through social media campaign

Brings it to life how passive candidates can be engaged,

Less than 5000 K dollars were spent on campaign

Sodxeho uses pinterest

TechGig – holy grail for developers

Do u know hangouts  , watering holes where people are there

Are you hanging out there ?

B-Schools, how do you engage with students

In colleges, try and find people who have live business idea

Disruptive practices – supporting startup ideas in colleges

Why doesn’t recruiting team has hunters and farmers ?

Employees want to know other than role, job, money

How can I contribute in social arena

Employees want to make very active role  

Measurements?