Apture : Collaborative Media Tool

In my quest to search new tools to facilitate the process of Learning much more interactive, today i have discovered a fairly amazing tool for both educators, bloggers and learners alike. I am not sure how many bloggers are already using it or how many elearning professionals are already aware of it, the fact that it allows search for variety of media without having the need to leave the site is unique. In my view, it is going to be the next big thing in Social Media World.