Showing posts with label recruitment. Show all posts
Showing posts with label recruitment. Show all posts

Friday, August 27, 2021

Its a Candidate Driven Market and Talent has won !

Talent Branding is a long term game .  Talent Branding is a specialised & complex role that cuts across 4 verticals - HR, Recruitment, Internal Communications, Marketing. Having delivered in this role both at IBM and WNS . I did a quick audit for Startups , while the Founders have got Funding and attention across Startup community , Product Startups needs to have visibility amongst the Right Talent Pool ( Engineering, Product, Business Development) which currently seems to be a gap area that needs to be filled in.  Talent Branding Score and Index seems to be low  , need to build it up to stand out from competition in the market . Careers Website doesnt exist. Where does the entire traffic get directed ? On Linkedin Career page visibility for People/ Culture is almost zilch. Culture needs to be highlighted through Digital ( owned media, paid media, earned media) . Need to find out if ATS ( Applicant Tracking System is in place, what kind of analytics, process, systems exist wrt HR/ HRTech to make People / Recruitment related business decisions and investments. What is the offer to acceptance ratio currently at Entry level, Lateral level and Leadership roles ? How soon Founders aspire to win award - Great Place to Work  ? Gone are the days when you post a job and expect talent to apply. Its candidate driven market and Talent needs to be wooed.    Employees are the Best Brand Ambassadors and Adovcates. That needs to be leveraged to optimum to attract future talent. 



Please write an email with your queries to  ruchibhatia23@gmail.com 

 

Saturday, July 31, 2021

What is your Talent Branding Strategy ?

 Questions to CHROs / Recruitment / Talent / HR Leaders for reflection 


1. Who do you want to be as an Employer ? What is your Employment promise to Talent ?

2. Do you hire for culture fit or culture add ?

3. Do you hire for Diversity or Inclusion   ?

4. Do your Leaders practice inclusion first culture ?

5. Do you have a culture of Diversity and Inclusion ?

6. Are you LGBT Friendly employer ?

7. % Women in Top Leadership Roles ?

8. Are your current employees engaged with your organisation ?

9. Do you offer personalised Employee Experience ?

10. Do your Leaders display high Empathy at workplace ?

11. How much focus is given to Employee Wellness in your organization ?

12. Do you offer competitive Comp and Benefits to your employees ?

13. How do you evaluate hi potential ?

14. Do you offer fast track career growth for key technical talent in your company ?

15. How do you assess Talent ?

16. % Attrition . Are you able to retain talent ?

17. What is your Campus Hiring Strategy ?

18. What is the Recruitment Source Mix ?

19. What are your Recruitment Sourcing Strategies ?

20. Do you have Employee Referrals Program ?

21. Do you know what does Technical Talent want from the employer ? Do you meet their expectations ?

22. What is your Buy Build Borrow Strategy for Technical Talent ?

23. Do you emphasise on Candidate Experience during Recruitment ?

24. Do you have Social Media Guidelines for employees ?

25. Do you actively listen to segments of Talent and incorporate feedback into your HR Policies  ?


Client Brief

Attract quality candidates

• Improve offer acceptance rate

• Build greater awareness of Brand 

• To be seen in the same league as Accenture, PwC, KPMG, Bain & Co. etc.

• To change the perception form being just a service provider to a technology company that works

with the finest minds

• Improve employee and prospective employee experience

• To reinforce/reinforce employer value proposition


Gap -

No communication, engagement or Brand Messaging with key segments of Talent and Technical

Talent Pools

Key concepts to solve this problem


Owned Media / Paid Media / Earned Media 

Your Culture is your Brand

Leverage Employees as Brand Ambassadors

Leaders as Storytellers

Recruiters as Marketers

Woo the Passive Talent by targeted paid Campaigns communicating EVP to prospective Talent

Manage the internal and external reputation by dedicated communications campaign 

Activate Employee Advocacy Program to internal employees


Approach -

Define the Message ( EVP) Employer Value Proposition

Live the message ( Employee Experience)

Deliver the Message ( Branded Campaigns )  , Employee Ambassadors 

Create high quality Social Media Campaigns to engage with right Talent to communicate EVP

( Employment Promise ) to the Technical Talent.

Start nurturing the Talent pool even before you hire them . 




Sunday, December 13, 2020

Employer Branding is the right choice to attract quality Top Talent, Social Hiring and achieve Business Goals

Image source: iStock.com







Employer Branding has gained prominence in last 4-5 years. Companies are realising that it is not enough to continue with old recruitment and hiring practices , if they were to hire best talent from the market . 

Each hire in a critical role is an investment for the organization.  Companies want to make sure that there are fewer hiring mistakes and they hire the right candidates which fit the culture of the organization and is a super star employee.  The buzzword for 2018 is Candidate Experience. Candidate experience is as important as Employee Experience. Many a times , passive candidates don’t apply to opportunities because of the time consuming application process. Linkedin offers an easy apply button and many companies Recruitment systems i.e. ATS ( Applicant Tracking Systems ) are integrated with LinkedIn. What it means for candidates is the ease of applying to companies with the click of a mouse, they can submit their cv in companies database. Linkedin easy apply is just one example of providing a seamless experience to potential candidates at the time of hiring. 


Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain . 


Recruiters need to think and act like marketers to attract the best candidates. 


With the rise of different digital platforms , it is becoming increasingly difficult to choose how to advertise or market your jobs to potential candidates . Gone are the days , when candidates would apply to jobs without researching the company. Candidates research their potential employer on Glassdoor , read reviews, see ratings of Top Management as much as companies try to find about candidates.  Candidates want to know what it feels to work for your organization. What is the culture, what are the career and advancement opportunities, what kind of  learning does your company provide, what are the rewards for performers ,  what are the benefits and perks for working with your organization. In short, candidates assess their potential employers before applying for the jobs. Thats where lies the importance of employer branding. 



Companies rely on different source mix for diversity in hiring - example Career Sites , Employee Referrals, Job Boards, Social Media, sometimes external Recruitment agencies and Vendors. All these are potential options to reinforce your Branded messaging which is consistent as well as Authentic.



Employees stories make a really good option to indulge in Corporate Storytelling and showcase culture of your organisation. Stories of the employees when narrated in first person are much more appealing to external candidates than formal Corporate Brand message. 


Employees are adopting social media platforms , hence the Corporate Brand gets humanised. 

Effective employer branding is the combination of market research, advisory services, communications and marketing to achieve both a credible and desirable brand position. 

Finally, through talent acquisition and retention, the end purpose of employer branding is to stimulate business growth and achieve strategic business goals.


Saturday, January 11, 2020

The art and science of Recruitment


Indeed Report on The Art and Science of Recruitment 





P.S - I am Ruchi, Founder of HRGurukul. And I help businesses achieve profits and productivity gains by being a Trusted Business Advisor and integrating People, Process, Technology. 

I offer training workshop "People to Profits " for  managers and employees of Startups and SMEs . In case , you would like a 30 min free consultation call, please do not hesitate to contact me. 

My coordinates - 
Linkedin https://www.linkedin.com/in/ruchibhatia23/ 

Wednesday, January 8, 2020

What is your strategy for Candidate Attraction and Hiring Talent ?





I met a Startup CEO few months ago and she agreed that most pressing challenge for her startup at high growth phase is finding and hiring the right people. Rightly so. 

People can make or break an organization. 

Then she asked - What do you do in Employer Branding ? 

Employer Branding is distinct from Recruitment Marketing. More often than not we use both these terms inter exchangeably. 
Employer Branding can’t be one person responsibility in an organization. So no one person owns Employer Brand. Employer Brand is how employer & employees communicate your Employer Value Proposition to the prospective candidates. 


The Employer Value Proposition (EVP) is the core of your employer brand that defines its positioning and strategic direction. An effective Employer Value Proposition should reflect the external demands, your competition, the internal reality and the strategic context of your company - Universum 

Employer Branding involves aspect of HR & Marketing and Communications  . Culture which is the key and binds different themes all together. 

Recruitment Marketing is all about candidate attraction and making your employer look good on social media . Now can you make your employer look good on glass door if managers treat your employees poorly ? Od course , No ! Thats where employer branding comes in . 

Employer Branding is about authentic storytelling. There could be as many platforms which employer can choose to leverage to indulge in storytelling. 

When employers go and do campus hiring, that’s when they are doing storytelling to tell stories about their brand and why a IIM Candidate should join their organisation compared to its competitor. 

Hiring for culture fit is of paramount importance because hiring for culture fit is a trend. Hiring for culture add is yet to be taken off, though some large and progressive companies who believe in value of diversity hire for culture add as well . 


Do you have a distinct EVP which separates you from rest of competition ? 

Are your hiring managers aligned to EVP ? 

EVP is like product which recruiters and hiring managers sell to prospective candidates . 

Is your hiring process free of conscious biases ? 
Is your hiring process timely ? 
Is offer to onboard ratio high ? 
What about Cost per hire ? Is it too high ? 


If not , then you might need to hire the services of Employer Branding Consultant to look at Hiring processes effectively , get the audit done, Coach your  recruitment teams and come up with better hiring strategies . 


if you are in charge of HR , Marketing, CEO of a Startup or SME, Should you need to get on a 30 min free Consultation call , please feel free to drop in a  mail to ruchibhatia23@gmail.com  or contact on twitter https://twitter.com/EmpBrandIndia.

My LinkedIn Profile - https://www.linkedin.com/in/ruchibhatia23/

Look at the services offered by HRGurukul 

Thursday, June 6, 2019

Employer Branding is a strategic role in Organisations

Employer Branding is a complex and hybrid role that cuts across HR, Marketing and Recruitment. That is why there are very few Employer Branding Consultants in India. 

Planning, developing and implementing Employer Branding strategy is not an easy task. This article has  defined 5 steps to follow when implementing Employer Branding strategy. 

You want to develop a Great Employer Brand for your company ? 
It begins with Employee Experience. If you do not provide good employee experience, you will have trouble retaining the talent that your recruitment team spend great efforts to hire from the Market. As Tony Heish CEO , Zappos says - Your culture is your Brand. 

However, At operational level, from Branding and Marketing perspective, there are several key tasks that Employer Branding role consist of but not limited to - 


1. Careers Website Redesign. Make sure your career website is easy to navigate, provide crucial information on the jobs and roles that you hire for your company, outlines career development model at your company,  inspiring career success stories of few employees in key roles, benefits and rewards for employees and awards that your company has won. Candidate experience starts with your website and application process to apply for jobs should not take more than few clicks.

2. Photo shoot of  employees to highlight Engaged  Employees as Brand Ambassadors 


3.   Facebook, Twitter , Linkedin - Own the Digital Assets , Populate Tw, Li, FB pages with interesting and relevant content for Job seekers. 


4.  Collaboration with Marketing is crucial since you would work closely with Marketing team to ensure Recruitment Marketing content is in alignment with Company's Branding Guidelines.

5. Content Marketing - Curation of Branded Content and Publishing on Social Media channels.
6. Content Creation  - There could be several themes such as Employees Stories , Day in the Life stories, Leader Inerviews, Leader blogs , Career stories , Women Leader, Diversity & inclusion stories

7. Branding campaigns - LifeatX , ProudofX, WomenatatX

8. Twitterchats with Company Leaders ( CEO , CHRO, Business Leaders, Recruitment Leaders)
9. Storytelling content , event pics, newsletter pics, employee engagement pics  


10 . Creation of EVP - Employer Value Proposition starts with Researching Employee Experience. EVP consists of 5 main blocks . And EVP for each organization is unique and differentiates the employer from the competition. 







11.  You would need Hootsuite License for Social Media Management and Social Analytics reports 


12. Glassdoor campaign to highlight  reviews by engaged empployees 

13 . Get  Recruiters buy in  for Social Media hiring and assign targets 



14. Linkedin training for recruiters on Social Sourcing and LinkedIn Recruitment 


15. Collaborate with Diversity and HR team for developing Women  community to  Build Women Talent Pipeline 


16. Set up Company  Careers Blog and share inspiring stories from Employees Engaged at workplace . 


17. Develop Branding Microsite on Job Boards - Naukri, Monster, IIMJobs. 


18. Working with Procurement teams to empanel vendors for Photoshoot, Video production for Recruitment purposes. 

19. Develop Candidate Persona and incorporate in Recruitment Marketing messaging to appeal and influence your target audience. You can now map journey of candidate right from the first touch point when he views the piece of recruitment content to the point where he decides to apply for your job and ultimately to final stage of hiring i.e. Selection and Onboarding. 

20 Define the channels and candidate touch points with a focus on Candidate experience 



If you need help of a Employer Branding consultant to reduce Cost of Hiring and Attract best talent from Market, please feel free to drop an email ruchibhatia23@gmail.com or call Ruchi Bhatia 9911112396. 
Ruchi Bhatia is a SHRM recognised Top 10 HR Expert  . In her last role, she worked as Employer Branding Leader with IBM. 


Sunday, May 12, 2019

Why The Best Candidates Care About The Company's Culture


Why The Best Candidates Care About The Company's Culture




So why is the company’s culture so important while hiring employees

Because quality employment not only affects financial results (retention rates, higher productivity), it formulates the aroma of how your service or product is created and delivered.

The company’s culture expresses the organization's expectations, values and beliefs, and the way the organization interacts with both its employees and with people in the communities in which they operate.

You can get the high quality, cost-effective HR services and solutions from Sharp Group HRD Services that can enable you to be conspicuous of your Senior Leadership Team and Board of Directors as they look for bottom-line results. 

According to the research done by Personnel Psychology, the best performers are 400 percent more productive than average performers. If your company wants to recruit and hire the best Candidate, understand what they want and what they need most from their employers. Fortunately, the answer is not just a generous payment.

Understanding what kind of company culture do you prefer the best, you can find out which elements of your culture are the most important for highlighting and promoting. 


The company’s culture is very important for employees with high requirements because they know that many employers can meet their remuneration requirements, but only those with an attractive work environment and focus on employees will be at the top of the list.
Here are 5 features that the best talent in the company’s culture is looking for:
Corporate culture focuses on both HR and business leaders, especially for organizations fighting for the highest or rare talent.
Autonomy
First of all, leading talent does not want or does not need micro-management in the workplace. The researchers explain the best performers are motivated, they can make their own decisions and initiate new tasks and challenges by themselves. For this reason, they prefer an autonomous work culture in which they have the freedom and versatility to complete their work at their own choice. While average performers may exploit these privileges, the best talents use them strategically and efficiently to get a better job.
Possibilities of growth
The best performers have an innate desire to learn and develop, which means they want career opportunities. In the Hewitt Associates Talent Pulse study from 2007; one of the best-performing students explained: "I'm a success-oriented person and I have to feel like I'm getting better, moving up and developing. As a result, they choose employers offering training programs and career opportunities that help them grow professionally and personally.
Transparency
The best performers are very goal-oriented; they drive in a direction that leads them to the future they want. As a result, people with high scores want their employers to be transparent so that they can make informed decisions about their careers, according to Talent Management. 
They want to work for an employer who tells employees how the company works and where the company is going. They also expect their employer to provide information on eligibility and promotion schedule, bonuses and increases. Therefore, they are looking for honest and open employers.
A good company culture is a mechanism for the raising of people in a competitive job market
Feedback
Because they are always looking for ways to improve, the best Candidates expect information from their manager. The Harvard Business Review report shows that 50 percent of high-score people say they expect to sit with managers monthly, but only 53 percent report that their managers provide them with the opinions they need. When the best performers do not receive constructive criticism, they become less motivated and devoted to the organization. Offering accurate feedback can make the greatest talents a challenge and grow, and consequently - happy and committed.
Challenges
Nobody likes hard work more than the best performers. As the company Competitive Streak explains, leading talents are constantly looking for ways to push the limits of their experiences and skills, especially at work. And according to Talent Management, a likes-quality person likes to undertake projects at work that require critical and creative thinking. Therefore, the best talents prefer the company’s culture in which employees are expected to work hard and develop on a daily basis. They want to be in the winning team, where their team members challenge them and teach them new things. When the best professionals are in an intellectually stimulating work environment, they do the best they can and experience optimal work performance.

The most qualified and talented Candidates for work will not be satisfied with any work, because they do not have to. The best Candidates have a choice, so they will thoroughly consider their career opportunities before applying to your positions. If you want to attract the best talent, think about how your company provides an environment that supports triggers and encourages high results to reach a new level of excellence. 
Then share these facts on your career site and during interviews - especially when hiring the best employees. When you explain how your company’s culture meets their needs, the best talents will accept and accept your offer.

5 ways you can strengthen the company's culture

Good company culture can be a mechanism for attracting the right people and keeping employees even in a competitive labor market.

One of the most visible, but often overlooked ways to strengthen the company’s culture is to invite employees to talk. In this sense, efforts to strengthen culture become obvious, but they also become integrative and two-way, not just top-down, which is usually more attractive to employees and effective in the long run.
The company’s culture is focused on both HR and business leaders, especially for organizations applying for the highest or rare talent
These five ways HR can strengthen the company’s culture to attract talent:

1. STRENGTHEN your current culture: 
Find and solve corporate culture problems that are important to current employees. Motivated employees are the best brand ambassadors.
2. Be consistent: 
Develop a language that consistently represents the workplace's environment and is consistently used in recruitment initiatives and materials.
3. Be suitable: 
Find out which channels your potential employees are using to find a job and be located in these locations, providing easily accessible information and resources.
4. Be mobile: 
Here the word "mobility" is from the point of view of technology. Organizations whose communication skills have the ability to adapt to mobile devices have an advantage over those who do not.

5. Be honest: 
Candidates have access to more "internal" information than ever before and are often well prepared with questions and insight. Potential employees greatly appreciate the honesty of the "reality" of the workplace, thanks to which they can make an informed decision.

5 ways you can support a strong corporate culture

The purpose of including employees in the discussion on corporate culture is to determine what is most important for the majority of employees and specific segments of the workforce. The cultural positioning of the organization must take into account diversity in the workplace.
Here are five ways in which leaders and HR specialists can support a strong corporate culture.

  1. Provide opportunities for professional development and training.
  2. Create and cultivate an innovation-friendly culture in which employees feel that their ideas will be heard and will work.
  3. Make sure your company offers an attractive, competitive salary and other benefits.
  4. Provide a friendly work environment and tools that will help employees to do their job effectively.
  5. Offer a wide range of recognition, rewards and career opportunities.
A good culture addresses and enhances the experience of employees in the workplace in a way that creates a motivated workforce that is well prepared to achieve both strategic corporate goals and personal career goals. Good culture also informs the wider community about the way it will work together and what you can expect from the organization to provide community support.
Why you should have a Specified company culture?


“A company’s culture can embrace everything from working and working hours, work-life balance, team-oriented approach to decision-making, and what physical space is in a company,” Says Paul McDonald, executive director of Robert Half at Menlo Park, California. 
An attractive office environment, for example, suggests that the company cares about its employees and wants them to be comfortable and well-equipped.
"Good HR activists and business leaders should sit down and discuss the company's culture,"

If they are not yet, they should start doing this. They should make the company’s culture a priority because it makes their company a welcome place to work. It increases productivity, recruitment and maintenance efforts.
Note to the Employer:

Moreover, employing talents that are not consistent with the culture of your company causes personal conflicts within the employee that will undoubtedly affect their work and the people they work with.
It is your responsibility as an employer to ensure your employee's success and to make sure that their values and work ethic are in line with your culture before expanding the offer, is the first thing you can do for them and for the rest of the staff.
Conclusion:


The best Candidates have a choice, so they will carefully consider their career options before applying to your positions. If you want to attract the best talent, think about how your company provides an environment that supports triggers and encourages high results to reach a new level of excellence. 
Consider whether a prospective employee can visit the office or meet with current employees to find out if they fit your company's culture. These simple ideas can be key distinguishing features for a highly sought after Candidate making a career decision. In addition, says McDonald, it should be remembered that people want to be employed where they like to work and even give back to the surrounding community. Philanthropic aspirations, such as volunteering in the local soup kitchen, are part of a socially responsible company.
Moreover, Sharp HRD Service deliver high quality, cost-effective HR services, and solutions after going through your company’s business model and your department policies.








Monday, May 14, 2018

Recruitment Automation Landscape


Best Podcasts for HR Professionals

For HR Leaders, who dont have time to browse through HR articles or attend SHRM events or HR Conferences, HR Podcasts is a great way to keep up with the HR Trends.

Here is a list of curated Podcasts from the world of HR







1. Nine To Thrive HR









9.   Lets fix Work by Laurie 

12.  HR Happy Hour 






If you need help with Recruitment , HR , Employer Branding, Gender Diversity & Inclusion  Consulting and Training , Follow us on Twitter for useful resources @EmpBrandIndia .  
@womentakelead25  and get in touch with Ruchi Bhatia at 9911112396 , ruchibhatia23@gmail.com



Friday, August 28, 2015

The Depth & Scope of Recruitment Branding

Read the insightful article first by my Friend & Thought Leader  Gautam Ghosh on People Matters

The concept of “Employer Brand” has undergone a dramatic change in recent times. Content is shaping how people find and connect with each other. Organizations now have to become content creators to remain relevant. They cannot rely on external media—paid or earned—alone. They have to invest in creating “owned media”.  For an employer brand this means media that showcases the organization’s culture in the form of articles, presentations, videos on the websites, LinkedIn company pages, Facebook pages, Twitter accounts and YouTube channels. This is necessary as otherwise the average Joe will only see the reviews and ratings from employees and alumni on a wide variety of subjects ranging from culture to salaries to interviews on sites like Glassdoor.


@rucsb: 10 Must-Follow Twitter Accounts for All Things Employer Brand  http://t.co/2ivcvcdbID  #EmployerBrand

Lets fully understand the depth and scope of Recruitment Branding role to be able to equip people with the right resources and budgets to make a difference.It is a  mamooth task of " Making Company as the Employer of Choice" in the Talent Market which requires Budgets and Resources.  Recruitment Branding has been gaining traction and I assume there is shortage of Talent, and the "Experts" in the Market.  We have prgressive HR Professionals who continually reinvent themselves & invest time to acquire New Age skills ( Design Thinking, Social Media Marketing, Storytelling)  Let me debrief what is  Recruitment Branding. 

I hope some #Sketchnoter would attempt to make a Visual Sketchnote out of these thoughts .

Project Deliverables on 
Recruitment Branding + Social Media Management  + Digital Social Assets  Management + Content Marketing + Influencer Marketing + Branding Campaigns + Contests + Event Promotions + Advertisements + Careers pages management + Digital Branding + Blog Management  + Social Influenced Recruiting + Social Listening

Gaps  -
1. Recruiters may or may not focus on Applications on ATS  received through FB + Linkedin + Careers site. Currently not tracked on no. of ATS apps processed.
2.  All Recruiters are not  Social or Digital Savvy .
3.  Mobile recruitment - in initial stages , yet to evolve
     Talent Community -  Recruiters lack community management skills
4. Recruiters need basic education to  Spruce up their Linkedin & Social profiles and become Digitally Savvy.
Marketplace trends -
SMAC disrupting Recruitment & HR - 
Are  Recruiters ready and prepared yet, Equipped with new age skills  ?
Hunters and Farmers in Recruiting similar to Sales Model . ( Sourcing teams in place)
Talent communities as source of Talent pool / Talent pipeline
Conversations has shifted to online platforms - - candidates are talking about your brand, culture, hiring experience on Glassdoor / Facebook 
Communication Gaps with candidates in Hiring Process , if addressed provide better Candidate Experience.
Social Networks as the conduit  for Human to Human Marketing  / Influence the Marketplace conversations in favor of your Brand
Employee Advocacy -  Employees , Recruiters & Leaders  as primary Talent Ambassadors who represent your Brand on Digital platforms



Next  Steps -
1. Employee Advocacy - Employees and Recruiters as Talent Brand Ambassador - Tools like  Elevate from Linkedin & Meddle it   will help meet rubber on the road.

 2,  Influencer Marketing - Identify Influencers from the Business for Talent attraction .   Thats why collaboration with Marketing is utmost important.
3  Campaign Examples-  #ADayintheLife Campaign , #WhyIloveIBM Campaign, #WomenatIBM Campaign , #MyLifeatCapgemini, #AdobeLife.
4 . Strategic approach to Campus Branding to Influence & Attract  Top Talent 
( Leveraging Insights from Linkedin Talent surveys)
5 Content Marketing  - Paid , Earned , Owned Media . Then end of free social media marketing which means there is less engagement with Free Social Media and investments and Paid Media or Earned Media is the way forward .  Content Marketing Revolution has just begun. Nine out of ten organizations are now with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing. 
6. Social Listening - Is Talent even engaging or experiencing  your Employer Brand ? or do they experience the Employer Brand mainly through Recruiters who may or may not have the full understanding of EVP ( Employer Value Proposition).  Is your EVP Employer Value Proposition clearly defined ? Brand storytelling is about why your company exists and  who your customers are , who you really are and what value you provide to internal and external customers  10 Foundational Elements of Successful Brand Storytelling

7. KPIs - Social Influenced Hires, Employer of Choice award / Linkedin Talent Suvery / Glassdoor Employer survey  / Candidate Experience / Social Listening, Offer to acceptance ratio 

Brilliant example of Talent Branding 

 Adobe's Talent #Branding Blog - http://t.co/cpkLyzbh0Q 1. Responsive Design 2. Easy Navigation 3. Rich Content #HR — Ruchi (@rucsb) August 27, 2015

IBM Jobs Blog http://blog.ibm.jobs/

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