My Journey into the World of Human Resources ( @rucsb) Talent, Learning, Recruitment, Branding, Social Media, Digital HR, Social Business, Digital Transformation
Friday, August 27, 2021
Its a Candidate Driven Market and Talent has won !
Saturday, July 31, 2021
What is your Talent Branding Strategy ?
Questions to CHROs / Recruitment / Talent / HR Leaders for reflection
1. Who do you want to be as an Employer ? What is your Employment promise to Talent ?
2. Do you hire for culture fit or culture add ?
3. Do you hire for Diversity or Inclusion ?
4. Do your Leaders practice inclusion first culture ?
5. Do you have a culture of Diversity and Inclusion ?
6. Are you LGBT Friendly employer ?
7. % Women in Top Leadership Roles ?
8. Are your current employees engaged with your organisation ?
9. Do you offer personalised Employee Experience ?
10. Do your Leaders display high Empathy at workplace ?
11. How much focus is given to Employee Wellness in your organization ?
12. Do you offer competitive Comp and Benefits to your employees ?
13. How do you evaluate hi potential ?
14. Do you offer fast track career growth for key technical talent in your company ?
15. How do you assess Talent ?
16. % Attrition . Are you able to retain talent ?
17. What is your Campus Hiring Strategy ?
18. What is the Recruitment Source Mix ?
19. What are your Recruitment Sourcing Strategies ?
20. Do you have Employee Referrals Program ?
21. Do you know what does Technical Talent want from the employer ? Do you meet their expectations ?
22. What is your Buy Build Borrow Strategy for Technical Talent ?
23. Do you emphasise on Candidate Experience during Recruitment ?
24. Do you have Social Media Guidelines for employees ?
25. Do you actively listen to segments of Talent and incorporate feedback into your HR Policies ?
Client Brief
Attract quality candidates
• Improve offer acceptance rate
• Build greater awareness of Brand
• To be seen in the same league as Accenture, PwC, KPMG, Bain & Co. etc.
• To change the perception form being just a service provider to a technology company that works
with the finest minds
• Improve employee and prospective employee experience
• To reinforce/reinforce employer value proposition
Gap -
No communication, engagement or Brand Messaging with key segments of Talent and Technical
Talent Pools
Key concepts to solve this problem
Owned Media / Paid Media / Earned Media
Your Culture is your Brand
Leverage Employees as Brand Ambassadors
Leaders as Storytellers
Recruiters as Marketers
Woo the Passive Talent by targeted paid Campaigns communicating EVP to prospective Talent
Manage the internal and external reputation by dedicated communications campaign
Activate Employee Advocacy Program to internal employees
Approach -
Define the Message ( EVP) Employer Value Proposition
Live the message ( Employee Experience)
Deliver the Message ( Branded Campaigns ) , Employee Ambassadors
Create high quality Social Media Campaigns to engage with right Talent to communicate EVP
( Employment Promise ) to the Technical Talent.
Start nurturing the Talent pool even before you hire them .
Sunday, December 13, 2020
Employer Branding is the right choice to attract quality Top Talent, Social Hiring and achieve Business Goals
Image source: iStock.com
Employer Branding has gained prominence in last 4-5 years. Companies are realising that it is not enough to continue with old recruitment and hiring practices , if they were to hire best talent from the market .
Each hire in a critical role is an investment for the organization. Companies want to make sure that there are fewer hiring mistakes and they hire the right candidates which fit the culture of the organization and is a super star employee. The buzzword for 2018 is Candidate Experience. Candidate experience is as important as Employee Experience. Many a times , passive candidates don’t apply to opportunities because of the time consuming application process. Linkedin offers an easy apply button and many companies Recruitment systems i.e. ATS ( Applicant Tracking Systems ) are integrated with LinkedIn. What it means for candidates is the ease of applying to companies with the click of a mouse, they can submit their cv in companies database. Linkedin easy apply is just one example of providing a seamless experience to potential candidates at the time of hiring.
Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain .
Recruiters need to think and act like marketers to attract the best candidates.
With the rise of different digital platforms , it is becoming increasingly difficult to choose how to advertise or market your jobs to potential candidates . Gone are the days , when candidates would apply to jobs without researching the company. Candidates research their potential employer on Glassdoor , read reviews, see ratings of Top Management as much as companies try to find about candidates. Candidates want to know what it feels to work for your organization. What is the culture, what are the career and advancement opportunities, what kind of learning does your company provide, what are the rewards for performers , what are the benefits and perks for working with your organization. In short, candidates assess their potential employers before applying for the jobs. Thats where lies the importance of employer branding.
Companies rely on different source mix for diversity in hiring - example Career Sites , Employee Referrals, Job Boards, Social Media, sometimes external Recruitment agencies and Vendors. All these are potential options to reinforce your Branded messaging which is consistent as well as Authentic.
Employees stories make a really good option to indulge in Corporate Storytelling and showcase culture of your organisation. Stories of the employees when narrated in first person are much more appealing to external candidates than formal Corporate Brand message.
Employees are adopting social media platforms , hence the Corporate Brand gets humanised.
Effective employer branding is the combination of market research, advisory services, communications and marketing to achieve both a credible and desirable brand position.
Finally, through talent acquisition and retention, the end purpose of employer branding is to stimulate business growth and achieve strategic business goals.
Saturday, January 11, 2020
The art and science of Recruitment
Indeed Report on The Art and Science of Recruitment
Wednesday, January 8, 2020
What is your strategy for Candidate Attraction and Hiring Talent ?
My LinkedIn Profile - https://www.linkedin.com/in/ruchibhatia23/
Look at the services offered by HRGurukul
Thursday, June 6, 2019
Employer Branding is a strategic role in Organisations
Planning, developing and implementing Employer Branding strategy is not an easy task. This article has defined 5 steps to follow when implementing Employer Branding strategy.
You want to develop a Great Employer Brand for your company ?
It begins with Employee Experience. If you do not provide good employee experience, you will have trouble retaining the talent that your recruitment team spend great efforts to hire from the Market. As Tony Heish CEO , Zappos says - Your culture is your Brand.
However, At operational level, from Branding and Marketing perspective, there are several key tasks that Employer Branding role consist of but not limited to -
1. Careers Website Redesign. Make sure your career website is easy to navigate, provide crucial information on the jobs and roles that you hire for your company, outlines career development model at your company, inspiring career success stories of few employees in key roles, benefits and rewards for employees and awards that your company has won. Candidate experience starts with your website and application process to apply for jobs should not take more than few clicks.
2. Photo shoot of employees to highlight Engaged Employees as Brand Ambassadors
3. Facebook, Twitter , Linkedin - Own the Digital Assets , Populate Tw, Li, FB pages with interesting and relevant content for Job seekers.
4. Collaboration with Marketing is crucial since you would work closely with Marketing team to ensure Recruitment Marketing content is in alignment with Company's Branding Guidelines.
5. Content Marketing - Curation of Branded Content and Publishing on Social Media channels.
6. Content Creation - There could be several themes such as Employees Stories , Day in the Life stories, Leader Inerviews, Leader blogs , Career stories , Women Leader, Diversity & inclusion stories
7. Branding campaigns - LifeatX , ProudofX, WomenatatX
8. Twitterchats with Company Leaders ( CEO , CHRO, Business Leaders, Recruitment Leaders)
9. Storytelling content , event pics, newsletter pics, employee engagement pics
10 . Creation of EVP - Employer Value Proposition starts with Researching Employee Experience. EVP consists of 5 main blocks . And EVP for each organization is unique and differentiates the employer from the competition.
11. You would need Hootsuite License for Social Media Management and Social Analytics reports
12. Glassdoor campaign to highlight reviews by engaged empployees
13 . Get Recruiters buy in for Social Media hiring and assign targets
14. Linkedin training for recruiters on Social Sourcing and LinkedIn Recruitment
15. Collaborate with Diversity and HR team for developing Women community to Build Women Talent Pipeline
16. Set up Company Careers Blog and share inspiring stories from Employees Engaged at workplace .
17. Develop Branding Microsite on Job Boards - Naukri, Monster, IIMJobs.
18. Working with Procurement teams to empanel vendors for Photoshoot, Video production for Recruitment purposes.
19. Develop Candidate Persona and incorporate in Recruitment Marketing messaging to appeal and influence your target audience. You can now map journey of candidate right from the first touch point when he views the piece of recruitment content to the point where he decides to apply for your job and ultimately to final stage of hiring i.e. Selection and Onboarding.
20 Define the channels and candidate touch points with a focus on Candidate experience
Sunday, May 12, 2019
Why The Best Candidates Care About The Company's Culture
- Provide opportunities for professional development and training.
- Create and cultivate an innovation-friendly culture in which employees feel that their ideas will be heard and will work.
- Make sure your company offers an attractive, competitive salary and other benefits.
- Provide a friendly work environment and tools that will help employees to do their job effectively.
- Offer a wide range of recognition, rewards and career opportunities.
“A company’s culture can embrace everything from working and working hours, work-life balance, team-oriented approach to decision-making, and what physical space is in a company,” Says Paul McDonald, executive director of Robert Half at Menlo Park, California.
Monday, May 14, 2018
Best Podcasts for HR Professionals
Here is a list of curated Podcasts from the world of HR
1. Nine To Thrive HR
12. HR Happy Hour
12. Accelerate - Podcast with HR and Business Leaders who went the extra mile by Belong
@womentakelead25 and get in touch with Ruchi Bhatia at 9911112396 , ruchibhatia23@gmail.com
Speaking on Gender #Diversity in Organizations at India #Women Convention . Contact @rucsb for Gender Diversity workshops for your organization pic.twitter.com/eXHHDiRVWu
— Womenomics (@womentakelead25) September 30, 2018
Saturday, January 6, 2018
Friday, August 28, 2015
The Depth & Scope of Recruitment Branding
2. All Recruiters are not Social or Digital Savvy .
3. Mobile recruitment - in initial stages , yet to evolve
4. Recruiters need basic education to Spruce up their Linkedin & Social profiles and become Digitally Savvy.
Talent communities as source of Talent pool / Talent pipeline
Conversations has shifted to online platforms - - candidates are talking about your brand, culture, hiring experience on Glassdoor / Facebook
Social Networks as the conduit for Human to Human Marketing / Influence the Marketplace conversations in favor of your Brand
Employee Advocacy - Employees , Recruiters & Leaders as primary Talent Ambassadors who represent your Brand on Digital platforms
How Technology is Blurring the Boundaries Between HR and Marketing
4 . Strategic approach to Campus Branding to Influence & Attract Top Talent
7. KPIs - Social Influenced Hires, Employer of Choice award / Linkedin Talent Suvery / Glassdoor Employer survey / Candidate Experience / Social Listening, Offer to acceptance ratio
Adobe's Talent #Branding Blog - http://t.co/cpkLyzbh0Q 1. Responsive Design 2. Easy Navigation 3. Rich Content #HR — Ruchi (@rucsb) August 27, 2015
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Image source: iStock.com Employer Branding has gained prominence in last 4-5 years. Companies are realising that it is not enough to continu...
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HR Gurukul training and consulting from Ruchi Bhatia
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Employer Branding has gained prominence in last few years. Companies are realising that it is not enough to continue with old recrui...





