2. Social & mobile has forced people to form new habits , on an avg every person checks in their smartphone several times a day.
3. People lead to discovery of new content and content leads to discovery of new people - key is to engage employees to share interesting content that shapes conversations in favor of Employer Brand .
4. Talent cant be hired, Talent can only be courted . Talent looks for an overall experience , when it is positive at early stages, candidate's interest is piqued in the job/ role/ organization.
My take - Recruitment Marketing is an interesting role at the intersection of HR, Marketing and Branding :-)