Thursday, January 5, 2017

Budget is the main challenge for Talent Branding

Budget is the main challenge for Talent Branding

In the 2014 survey, the top challenge many organizations face in building their employer branding strategy is budget.  There are many low cost initiatives companies can start with, but a successful Talent branding initiative needs buy in at the top.  The general lack of awareness can contribute to an unwillingness to invest.  A real opportunity exists for leaders to become better informed on the increased costs of not having a strategy & not allocating budget  – like increased turnover, higher time to hire or lower quality of hire, or a disengaged workforce.

Some Examples of Big companies which have invested in Talent Branding Campaigns

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