Strategy - Growing Facebook Followers was a challenge, so the fist step was to identify opportunities through a quick audit and analysis . In April, deatiled Social Media Audit and Analysis was done to identify the strengths, opportunities and find areas of focus to develop IBM India Recruitment Brand. Social Media Experts know that Content is the glue that binds it all together on Social Media . During audit, the findings were that a coherent Content Strategy was missing despite presence across all Social Media Platforms. A content strategy was followed and insights were leveraged & applied from Social Bakers 2 research articles for postings on Facebook. These 2 research articles were particularly useful and insightful .
2. What is the co-relation between posting frequency and Brand engagment ?
On Facebook Recruitment India page , the Content calendar was followed for various postings . A simple plan of action was adopted - to remain consistent , post interesting relevant content almost everyday . Reflect on these questions if you are in a Social Media role - Are you sharing stories or content which is relevant to your target audience ? What updates do your followers like to receive ? What kind of stories would they believe and like to listen to ? Do you know who our followers are ? Do you know your target audience ?