Skip to main content

Social Media Challenge

Challenge & Goal -  To grow Facebook Followers and increase candidate engagement with IBM India Careers Page on Facebook


 

IBM India Recruitment has presence across all Social Media platforms on Facebook, Twitter, Linkedin with large following.  IBM India Recruitment  Facebook page  had large following of 80K followers in April . To grow more number of followers was a challenge.


Strategy - Growing Facebook Followers was a challenge, so the fist step was to identify opportunities through a quick audit and analysis . In April, deatiled Social Media Audit and Analysis was done to identify the strengths,  opportunities and find areas of focus to develop IBM India Recruitment Brand.   Social Media Experts know that  Content is the glue that binds it all together on Social Media  . During audit, the findings were that a coherent Content Strategy was missing despite presence across all Social Media Platforms. A content strategy was followed and insights were leveraged & applied  from Social Bakers 2 research articles for  postings on Facebook.  These 2 research articles were particularly useful and insightful .




Plan of Action  -
On Facebook Recruitment India page ,  the Content calendar was followed for various postings . A simple plan  of action was adopted -   to remain consistent , post interesting relevant content almost everyday . Reflect on these questions if you are in a Social Media role -  Are you sharing stories or content which is relevant to your target audience ? What  updates do your followers like to receive ? What kind of stories would they believe and like to listen to ? Do you know who our followers are ? Do you know your target audience  ?

The variety of content  was posted on IBM India Recruitment Facebook page eg Campus Hiring Events details, Events that highlighted IBM India Diverse culture, Job postings, Interview series with Experts, Technology that IBMers are passionate about, IBM Apple Deal, Walk in Interviews, Career Tips, Interview Tips , What makes one an IBMer and visually appealing content.  This variety of content on a consistent basis helped not only build engagement with followers over a period of 3 months, but followers count also increased.

The Result - We witnessed 50% growth in our Facebook Followers in a span of 3 months. Facebook followers grew from 80K to 120 K in a span of 3 month. Moreover, this  Growth is organic, without paid advertising . In short, The key to success on social media is Meaningful and Relevant Content, Consistency , Research backed action, Time Investment and Purpose.









Comments

Popular posts from this blog

Best Podcasts for HR Professionals

For HR Leaders, who dont have time to browse through HR articles or attend SHRM events or HR Conferences, HR Podcasts is a great way to keep up with the HR Trends.

Here is a list of curated Podcasts from the world of HR






1.
Nine To Thrive HR
2.  Lunch Conversation with DriveThruHR
3.  HR Happy Hour
4.  The Bill Kutik Radio Show
5.  Human Resources (HR) & Human Resource Management (HRM)
6.  HBR IdeaCast
7.  Fistful of Talent
8.  Hiring On All Cylinders
9. Lets fix Work by Laurie 
10.  Work Life Podcast by Adam Grant 
11. TalentCulture’s Live Radio Podcast
12.  HR Happy Hour 
If you need help with Employer Branding, Follow us on Twitter @EmpBrandIndia.  and get in touch with Ruchi Bhatia at 9911112396 , ruchibhatia23@gmail.com

If you would like to sign up for Employer Branding newsletter , sign up here
https://www.123formbuilder.com/form-3776370/

HR must focus on Hi - Touch in the age of Hi- Tech world

We live in world where technology is omni present. In this era of hi-tech world, Hi- Touch becomes most important. Those organizations, departments, teams, individuals stand out who provide Hi Touch experience to their employees. 
HR is undergoing through transformation .Almost every industry and every sector is disrupted by Digital Technologies. Cognitive Computing, Cloud, Artificial Intelligence, Big Data , Analytics are not just buzz words but real technologies which are shaping businesses. Almost every company has a department which is charged with the responsibility of Digital Transformation. That means newer technologies are making  way into the organizations across departments . HR is not left behind either . There are apps for well being, reward and recognition, performance management, feedback, learning, social referrals, recruitment . Almost every function of HR leverages technologies to provide Hi Touch experience to employees. Employee engagement is still an issue which cos…

Exclusive Invite for World Economic Forum by KPMG

This made my day. I have been following World Economic Forum , Davos , Switzerland since last few years without fail.

This year I got an exclusive invite by KPMG to participate online. Wow.
Hopefully, I will attend WEF at Davos Switzerland in person someday !

Dear Ruchi,
We are contacting you on behalf of KPMG International to see if you would be interested in joining an online initiative that looks to connect the world to discussions taking place at the World Economic Forum (WEF) in Davos, Switzerland, between 23 – 26 January 2018.
For the past six years, KPMG International has supported the event through WEFLIVE, an innovative social media aggregator that provides a simple way to follow Twitter conversations from delegates and trending topics from the forum.
As someone who is a regular and influential commentator on diversity and inclusion - a topic we know will be one covered during the forum - we would like to invite you to become a WEFLIVE participant.
By joining other online inf…