Skip to main content

Follow Every Rainbow

Are you an aspiring entrepreneur? Do you have a dream ?  Is something holding you back ?
Then you need to get hold of Rashmi Bansal’s latest book “Follow every rainbow”. The book is collection of stories of  Life of Women Entrepreneurs , how they came up against all odds and how they  made a name for themselves.
The book has easy to read format , the stories are diverse . The 25 stories are categorized into 3 sections namely Lakshmi (the Indian Goddess of wealth), Durga (The Indian Goddess of strength) , and Saraswati (the Indian Goddess of Knowledge) .
The 8 stories under Lakshmi section are about the women who brought wealth and prosperity to home & who involved Family members into their ventures.  Durga section is about stories of 8 Women with extraordinary strength, circumstances forced these women to be enterprising, to fight for survival.  Saraswati section has 9 stories of  women who are armed with professional education and they enjoy unusual freedom to be who they wish to be, beyond traditional roles.  Each narrative is interesting and a story of triumph, hope, and success. It gives reader a good understanding of the Life of a Women entrepreneur, what it means to succeed against all odds.
A common theme running across these stories is that these women found their calling, raised the family and run the business with love , laughter , patience and perseverance.  These women started out small and made it big through their passion and continuous efforts. They were willing to overcome the challenges that lay in front of them to pursue their dreams and were determined to succeed.
Stories to inspire
My Personal Favorite is  Story of Meena Bindra ( owner Biba ) who got married at 19, spent 20 years raising the family and at age of 39 got into designing of clothes and selling them informally. Together, along with her sons, she has built a 300 crore ethnic wear empire through her hard work and determination.
Another personal favorite is story of PremLata Agarwal , an housewife, who at the age of 48  became the oldest Indian Woman to scale Mount Everest . What courage, grit and determination. Her story just proves that age is no bar for any kind of achievement. As C.S. Lewis said “You are never too old to set another goal or to dream another dream.
I like Neeti Tah’s (owner of 36 Rang ) story too . Neeti quit a high flying advertising career to return to her hometown in Chattisgarh and do something different. She combined creativity with commerce and is bringing traditional arts to the notice of the modern world.
What is interesting to note  is the usage of Hindi Language (accompanied with English translation ) at few places as it might have been recorded or captured during the actual interview. This adds to the conversational style of the book. Reading this book feels like you are indulging in  a dialogue with great women who were determined to follow their passion and had the courage to pursue their dreams.
Right here, Right now: What you can do
I thoroughly enjoyed reading this book and would recommend this book to every women (even men too, why not !  :)  ) who want to pursue their dreams, who may be thinking of starting a new journey , an entrepreneurial career  or  those who simply appreciate a good read . There is lot of practical advice in the book to learn passion, perseverance, determination, courage from Women who have been there done that – Start small, stay hungry , have the courage to dream a new dream , connect with like minded folks,  Find a support group , join a (Women) Network, rely on support extended by family, and most importantly, have faith in your talent and abilities.
Go, grab the book and enroll into Entrepreneurial Leadership Course   This book along with Entrepreneurial Leadership Course  will inspire your enough to be motivated to pursue Entrepreneurship journey and follow your dreams :-)
Other resources of interest
  1. How to quit your job and start your business 
  2. Top 10  Indian women Entrepreneur’s on twitter  
  3. Podcast: Disrupt yourself with Whitney Johnson 
  4. Podcast: Live the entrepreneurial dream 
  5.  Author interview : Rashmi Bansal 


Popular posts from this blog

Best Podcasts for HR Professionals

For HR Leaders, who dont have time to browse through HR articles or attend SHRM events or HR Conferences, HR Podcasts is a great way to keep up with the HR Trends.

Here is a list of curated Podcasts from the world of HR

Nine To Thrive HR
2.  Lunch Conversation with DriveThruHR
3.  HR Happy Hour
4.  The Bill Kutik Radio Show
5.  Human Resources (HR) & Human Resource Management (HRM)
6.  HBR IdeaCast
7.  Fistful of Talent
8.  Hiring On All Cylinders
9. Lets fix Work by Laurie 
10.  Work Life Podcast by Adam Grant 
11. TalentCulture’s Live Radio Podcast
12.  HR Happy Hour 
If you need help with Employer Branding, Follow us on Twitter @EmpBrandIndia.  and get in touch with Ruchi Bhatia at 9911112396 ,

If you would like to sign up for Employer Branding newsletter , sign up here

HR must focus on Hi - Touch in the age of Hi- Tech world

We live in world where technology is omni present. In this era of hi-tech world, Hi- Touch becomes most important. Those organizations, departments, teams, individuals stand out who provide Hi Touch experience to their employees. 
HR is undergoing through transformation .Almost every industry and every sector is disrupted by Digital Technologies. Cognitive Computing, Cloud, Artificial Intelligence, Big Data , Analytics are not just buzz words but real technologies which are shaping businesses. Almost every company has a department which is charged with the responsibility of Digital Transformation. That means newer technologies are making  way into the organizations across departments . HR is not left behind either . There are apps for well being, reward and recognition, performance management, feedback, learning, social referrals, recruitment . Almost every function of HR leverages technologies to provide Hi Touch experience to employees. Employee engagement is still an issue which cos…

Exclusive Invite for World Economic Forum by KPMG

This made my day. I have been following World Economic Forum , Davos , Switzerland since last few years without fail.

This year I got an exclusive invite by KPMG to participate online. Wow.
Hopefully, I will attend WEF at Davos Switzerland in person someday !

Dear Ruchi,
We are contacting you on behalf of KPMG International to see if you would be interested in joining an online initiative that looks to connect the world to discussions taking place at the World Economic Forum (WEF) in Davos, Switzerland, between 23 – 26 January 2018.
For the past six years, KPMG International has supported the event through WEFLIVE, an innovative social media aggregator that provides a simple way to follow Twitter conversations from delegates and trending topics from the forum.
As someone who is a regular and influential commentator on diversity and inclusion - a topic we know will be one covered during the forum - we would like to invite you to become a WEFLIVE participant.
By joining other online inf…