Wednesday, February 1, 2012

Linchpin ( Key Insights from Seth Godin )

Key insights learnt from Seth Godin's book " Linchpin"

Human beings’ biological survival instincts and modern sociological conditioning
have combined to create a workforce of rule followers and negative thinkers.
• You have a choice: You can merely perform your basic mundane duties at work day
after day, or you can become a “linchpin.”
• A linchpin is an artist “who uses bravery, insight, creativity and boldness to
challenge the status quo.”
• Linchpins are indispensable people others turn to for help or advice.
• They are not always brilliant, but they see opportunities and seize them.
• The “lizard brain” is risk averse. Its powerful negative instinct, called “the
resistance,” prevents you from embracing change that it perceives as a threat.
• Motivate your brain’s creative force, your “daemon,” to oppose this barrier.
• Linchpins overcome fear and anxiety, and leap into the unknown.
• Linchpins try to view the world from other people’s perspectives. They understand they
cannot control everything, and they are generous with their time, money and talents.
• They make a conscious decision to approach life differently.

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