Sunday, February 21, 2016

#FuelledbyLove



British Airways is back with another Heartwarming Campaign.  #FuelledbyLove
I think travelers can relate to the sentiments expressed in the video . The video is beautifully done and has an emotional appeal. 

British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and the largest airline in the United Kingdom .
British Airways knows India and has customised its product and service to suit the Indian customers. British Airways strikes a chord with this heartwarming video. Fuelled by love, British Airways knows India and has customised its product and service to suit the Indian customers. British Airways has been flying to India for over 90 years and currently operates 49 flights a week from London Heathrow to five cities – New Delhi, Mumbai, Chennai, Bengaluru and Hyderabad.

You can feel love throughout the video. AirHostess who is initially hesitant to fly on India flights. She meets an Old Indian South Indian lady on the flight. She is seen as a caretaker who takes care of little things,she helps the lady to put her socks on, helps her fasten her seat belt when she saw her struggling with seat belt.
At night, lady is literally in tears as she misses her son back in UK, airhostess comforts her by chatting with her and puts on a movie.  She goes on to delight Indian customers so much so that she gets an invite by an old Indian lady to visit her home in India.  She experiences Indian culture through music, food, dance , meets and greets family members - small joys of Life . In the end she gets a hand embroidered handkerchief with her name on it. That touches her deeply and she hugs the old lady.
Many a times in Life we meet kindered souls who by their presence make our journey look a little less tiresome.
Everything that impacts us deeply in our lives  is #FuelledbyLove 
What do you think of the video #FuelledbyLove 


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